While the Second Wave generated a division between producer and consumer, revealing the visible economy, the Third Wave acts in the opposite way, emphasizing the “prosumer” and the invisible economy, in a way turning to a First Wave-influenced economy. More self-services means people will be more independent, but the economic perspective will be altered, since prosumption and trade cannot be measured by the same token in terms of efficiency, productivity, minimum income, social security, health plans and insurance schemes.
Although the Second Wave markets have been completely edified and extended, the Second Wave has ended its “mission”, which corresponds to the markets shrinking due to prosumption. Therefore, the Third Wave will do maintenance, reconstruction and reorganization work, also implying that hitherto blocked resources will be given a different trajectory, a more present-efficient allocation.
Concerning mentality, nature is seen by the Third Wave from a different standpoint: not an enemy, but an ally that needs to be protected. Evolution, previously viewed as a smooth process, is now under our influence and projection, as genetic engineering proves us. Similarly, time and space become relative in the modern holistic approach. This is not to say that the reductionist approach is taken out of the equation, but that it is integrated in a method that sees both the overview and the details. It might seem that the law of causality is subject to alteration, but the Third Wave evolution incorporates the idea of entropy, inherent in a dying Second Wave civilization, to produce advancement through restructuration and the installation of order from fluctuations and general chaos.
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